Instagram has only just debuted its new Snapchat-like ‘Stories’ feature, but Vogue has already taken advantage of it in the most A-list way possible.
The magazine has enlisted a slew of major supermodels to contribute to its first story, making up a sort of digital postcard from around the world.
While editor-in-chief Anna Wintour is shown working hard at the office, the leggy catwalk stars send best wishes from wherever they’re enjoying the summer.
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A-list: Vogue magazine has taken advantage of Instagram’s new ‘Stories’ feature with a supermodel-packed debut
Regular day: The string of clips, which have already started to expire since first being posted on Tuesday, start with Anna Wintour at Vogue’s offices
Busy busy: The editor-in-chief is seen working in Manhattan with a cup of coffee for fuel
Off we go: Supermodels like Liu Wen (pictured), though, are enjoying their summers. Liu is having fun in China
‘Roll call! See where some of our favorite supermodels are spending their Tuesday, while Anna Wintour holds down the fort at One World Trade,’ Vogue wrote on Instagram yesterday.
The story starts with a shot of Anna exiting an elevator at the Condé Nast building in downtown Manhattan. She walks down the hallway in a tea-length floral dress, holding a hot Starbucks drink and keeping her sunglasses on inside.
Sitting at her desk in her office, she’s seen marking papers when she asks someone off camera: ‘Where is everyone?’
As it turns out, everyone — in the modeling industry, that is — seems to be on vacation.
Mom-and-me modeling: Several models are featured in the ‘postcard’, including Cindy Crawford (left) and her daughter Kaia (right)
Canoe time: The two beautiful women are enjoying time off at their Ontario lake house
Jammin’ out: Suki Waterhouse also appears, dancing in a bikini with a friend
Woohoo! The slender stunner seems to be having a load of fun in her striped two-piece
Always on the go: Christy Turlington Burns is seen out on a run while wearing a tee from her nonprofit, Every Mother Counts
First, the story cuts to model Liu Wen, who is standing among seemingly endless antique statues while waving at the camera.
‘Hi from China,’ she says, flashing a peace sign.
Next up is Cindy Crawford and her up-and-coming model daughter, 14-year-old Kaia Gerber. The two are filmed in a canoe, rowing across water at their lake house in Ontario, Canada. Kaia’s sitting in a bikini with an open cardigan on top, while Cindy is seen wearing a blue button-down and cut-offs.
Suki Waterhouse seems to be at a vacation home of her own, as the story cuts to her dancing outside in a redand white sriped bikini with a friend.
Christy Turlington Burns isn’t exactly relaxing, as someone films her pounding the pavement along the grass.
Running for moms: She says she is training for yet another marathon
Sunny summer: Victoria’s Secret Angel Taylor Hill is shown having fun on the beach
Model’s best friend: Her little pup enjoys the waves as she kicks up some sand
Must be nice: Adriana Lima is all the way in Brazil, and is shown drinking a caipirinha at the Copacabana Palace in Rio
‘Rain or shine, marathon training continues!’ she said with a smile as she jogs in a tank top printed with the name of her nonprofit, Every Mother Counts.
Victoria’s Secret Angel Taylor Hill is having an enviable time on the beach, running and playing in the crashing waves with her dog. She wears a white dress and a wide-brimmed hat at the mystery location.
Both Adriana Lima and Alessandra Ambrosio are in their home county of Brazil for the Summer Olympics, and they offer up some hometown pride in their postcards.
Adriana stands in front of a pool at the Copacabana Palace in Rio. She holds up a glass of Brazil’s national cocktail and pretends to toast the camera, saying: ‘Drinking my caipirinha.’
Let the games begin! Alessandra Ambrosio is also in South America for the Olympics
Loungin’ around: Mormon model Lucky Blue Smith sits on a pool float while eating
Staying fit: Carol Trentini filmed a video of herself boxing with a trainer
Time off: Lily Aldridge enjoys a bubble bath before blowing a kiss to the camera
Alessandra, on the other hand, is elsewhere, seemingly preparing for an Olympics-related gig.
‘I’m here for the Rio Olympics! Let the games begin! Ciao! Beijos!’ she says.
The only male model to make an appearance, Lucky Blue Smith is seen hanging out on a pool float, while Carol Trentini practices her boxing with a trainer.
Finally, in an addition uploaded this morning, Lily Aldridge is seen luxuriating in a bubble bath at home.
‘OK bye for now, it’s vacation time for real,’ she says before blowing a kiss and sinking under the water in the tub.