Moving beyond manufacture mania: why Tudor and Breitling’s collaboration is good news for the watch industry –

Posted: Wednesday, November 01, 2017

At LVMH, as well as the campus-style R&D behind the new silicon wonder-movement, Zenith’s El Primero movement has been harnessed at times by Bulgari, TAG Heuer and Hublot. Richemont, by contrast, has pursued a policy of keeping its brands as separate as possible, with only Ralph Lauren and, in limited numbers, Van Cleef & Arpels able to access movements from Jaeger-LeCoultre or Piaget.

The cooperation between Tudor and Breitling – separate entities – is somewhat different. But the economic sense of the tie-up hints at an industry where this may once again become the norm. And with the announcement by Jean-Claude Biver, LVMH head of watchmaking, of his intention to sell the new silicon movement as widely as possible, this could point the way.


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