New horizons for Breitling – High Horology Journal (blog)

Posted: Saturday, October 07, 2017

The post came four days after the announcement from Richemont Group that Mr. Kern had resigned, with immediate effect. After fifteen years with the Group, first as CEO of IWC, from 2002 to 2017, then as Head of Watchmaking, Marketing and Digital from April to July of 2017, Mr. Kern seized the opportunity to become CEO and shareholder of Breitling. And while we will probably have to wait until later this year to hear any major product announcements, subsequent posts from Mr. Kern have given some indications as to what we might expect in 2018.

One of the hashtags in Mr. Kern’s first post reads “Breitling instruments for professionals”, and this indeed has been Breitling’s positioning from the beginning. The brand has devoted itself to chronographs and timers, precision instruments intended for sports, science and industry, since it was founded in 1884 by Léon Breitling in the Swiss Jura. From competitive sports that later included automobile and aviation feats, these technical watches moved forward from pocket chronographs to wrist chronographs, developing a reputation for precision and robustness — enough to become the onboard chronograph for aircraft cockpits during the 1930s. They even equipped fighter planes of various World War II armed forces, attesting to the quality and accuracy of the timepieces.


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